“We literally know everything about what you know and how you learn best, everything,” These are the proud words of Jose Ferreira, CEO of Knewton, which is one of the top collectors of educational data about our children – an $8 billion industry.
His words are so comforting: “We have five orders of magnitude more data about you than Google has,” he says in the video. “We literally have more data about our students than any company has about anybody else about anything, and it’s not even close.”
Privacy? That’s so 20th century.